These Terms of Use (“Terms”) govern access to and use of the website lead2sales.com.br and the services offered by Lead2Sales(“Platform”, “we” or “our”). By signing up, contracting or using the Platform, you (“user”, “client” or “you”) declare that you have read, understood and fully agree to these Terms and to our Privacy Policy.

If you do not agree to any provision, do not use the Platform.

1.Identification

Legal name: LEAD2SALES MARKETING E INTELIGENCIA ARTIFICIAL LTDA - ME
Trade name: Lead2Sales
CNPJ (Brazilian tax ID): 44.127.714/0001-30
Address: Avenida Uchoa, 393, Bloco 01, Jardim America (Vila Xavier), Araraquara/SP, 14.811-238, Brazil
Contact e-mail: contato@lead2sales.com.br

2.Definitions

Platform: Lead2Sales online system, accessible at lead2sales.com.br, including all of its features, integrations and APIs.
User/Client: the individual or legal entity that contracts and uses the Platform (real-estate agent, agency, developer or similar).
Lead: a person whose data is processed by the Platform for qualification and commercial relationship purposes.
AI: Artificial Intelligence used by the Platform to qualify and serve leads automatically.
Account: the individual, non-transferable registration created by the User to access the Platform.

3.Service description

Lead2Sales is a technology platform focused on the real-estate market that uses Artificial Intelligence to:

Receive, organize and centralize leads from different channels (ads, social networks, websites, forms)
Automatically engage leads at scale, especially via WhatsApp and other integrated channels
Qualify leads, distinguishing curious from genuinely interested prospects
Forward qualified leads to the responsible agents
Provide metrics, reports and integrations with CRMs and marketing tools

The Platform is a support toolfor the agent’s work and does not replace the professional practice regulated by CRECI nor guarantee commercial results.

4.Registration and user account

4.1.

To use the Platform, you must create an account with truthful, complete and up-to-date information.

4.2.

The user must be at least 18 years old and have full civil capacity. For contracts on behalf of legal entities, the representative declares to have the required powers.

4.3.

Login credentials are personal and non-transferable. The user is fully responsible for all activities performed in their account and must immediately report any unauthorized use.

4.4.

We reserve the right to suspend or terminate accounts with evidence of fraud, breach of these Terms or improper use of the Platform.

5.Plans, payments and cancellation

5.1.

Available plans, prices, payment methods and features are presented on the website or in the commercial proposal sent to the client.

5.2.

Payment must be made on the agreed dates and methods. In case of default, Lead2Sales may suspend Platform access until regularization and, if the delay persists, terminate the account.

5.3.

Any price adjustments will be communicated with a minimum notice of 30 (thirty) days.

5.4.

Cancellation may be requested at any time through official channels, observing the contractual term and any amounts already invoiced. After cancellation, access will end at the close of the already-paid cycle.

5.5.

If the client is a natural-person consumer, they may exercise the right of withdrawal within 7 (seven) days of contracting, pursuant to art. 49 of the Brazilian Consumer Defense Code, when applicable.

6.Permitted and prohibited use

6.1. Permitted use

The user may use the Platform exclusively for lawful purposes related to real-estate or related activities, respecting these Terms, applicable law and third-party rights.

6.2. Prohibited use

The user is prohibited from:

Using the Platform to send SPAM, unsolicited bulk messages or content that violates the LGPD and the Brazilian Internet Civil Framework Law
Inserting lead data without an adequate legal basis (consent, legitimate interest, etc.)
Commercializing, sublicensing, copying, reproducing or redistributing the Platform without authorization
Reverse-engineering, decompiling or attempting to access the source code
Using bots, scrapers or other automated means to extract data from the Platform
Violating Lead2Sales’ or third parties’ intellectual-property rights
Engaging in any illegal, fraudulent, discriminatory activity or causing harm to the Platform, other users, leads or third parties
Circumventing contracted usage or messaging limits

Non-compliance may result in immediate suspension, termination of the account and civil and criminal liability.

7.User responsibilities regarding leads (LGPD)

7.1.

The user is the controller of the personal data of leads inserted or captured on the Platform, and is responsible for:

Having an adequate legal basis for processing such data
Complying with transparency obligations toward data subjects
Responding to data subjects’ rights requests (access, correction, deletion, etc.)
Ensuring that leads are aware that they may be served by Artificial Intelligence

7.2.

Lead2Sales acts as the processorof the data, processing it according to the controller’s instructions and as set forth in the LGPD and our Privacy Policy.

7.3.

The user agrees to indemnify Lead2Sales for any losses, fines or judgments arising from improper processing of lead data on their behalf.

8.Artificial Intelligence — limitations and responsibilities

8.1.

The Platform uses AI models that learn from data and produce automated responses. Despite quality efforts, the AI may make mistakes, generate inaccurate, incomplete or context-inappropriate responses.

8.2.

The client is responsible for reviewing messages, flows, prompts and configurations used on the Platform and for supervising lead engagement.

8.3.

Lead2Sales does not guarantee a minimum volume of qualified leads, conversion rate, closed sales or financial return. These outcomes depend on several external factors (market, ad quality, agent performance, etc.).

8.4.

The user may request human review of relevant automated decisions, pursuant to art. 20 of the LGPD.

9.Intellectual property

9.1.

All rights to the Platform — including brand, logo, layout, source code, texts, design, features, flows, proprietary prompts, models and databases — belong exclusively to Lead2Sales or its licensors.

9.2.

Contracting grants the user a limited, personal, non-exclusive and non-transferable license to use the Platform during the contractual term, exclusively for the purposes described herein.

9.3.

Data entered by the user (including lead data) remains the user’s property or that of the respective data subjects. Lead2Sales may use such data, in aggregated and/or anonymized form, for statistical purposes, product improvement and AI model training, in accordance with the Privacy Policy.

10.Availability, maintenance and support

10.1.

We will use reasonable efforts to keep the Platform available, but we do not guarantee uninterrupted availability. The Platform may be temporarily unavailable due to scheduled maintenance, technical failures, cyberattacks, third-party provider issues, or acts of God / force majeure.

10.2.

When possible, scheduled maintenance will be communicated in advance.

10.3.

Customer support will be provided through the official channels indicated on the Platform, within the hours and timeframes established in the contracted plan.

11.Limitation of liability

11.1.

To the maximum extent permitted by law, Lead2Sales shall not be liable for:

Commercial decisions made by the user based on information from the Platform
Content of messages sent to leads by the user
Failures, delays or interruptions arising from third parties (WhatsApp, Meta, Google, payment gateways, carriers, etc.)
Acts of God, force majeure or cyberattacks not attributable to Lead2Sales’ fault
Lost profits or indirect damages
Improper account use by the user or by third parties authorized by the user

11.2.

In any case, Lead2Sales’ total liability is limited to the amount actually paid by the client in the 12 (twelve) months preceding the triggering event, except as otherwise required by law.

12.Suspension and termination

12.1.

Lead2Sales may suspend or terminate user access, with or without prior notice, in case of:

Breach of these Terms or applicable law
Payment default
Evidence of fraud, illegal activity or security risk
Determination by a competent authority

12.2.

After termination, the user may request, within a reasonable timeframe, the portability of their data, observing applicable law.

13.Communications

Communications between the parties will take place preferably by e-mail, WhatsApp or through the Platform itself. Messages sent through the registered official channels will be considered received and valid for all purposes.

14.Changes to these Terms

These Terms may be updated at any time. The current version will always be available at lead2sales.com.br/en/terms-of-use, with the date of last update. Relevant changes will be communicated through official channels. Continued use of the Platform after publication of changes implies agreement with the new version.

15.General provisions

15.1.

If any provision of these Terms is deemed void or unenforceable, the remaining provisions will remain in full force.

15.2.

Tolerance for non-compliance with any obligation does not constitute novation or waiver of rights.

15.3.

These Terms do not create any corporate, employment or representation relationship between the parties.

16.Governing law and venue

These Terms are governed by the laws of the Federative Republic of Brazil. The courts of the District of Araraquara/SP, Brazil are elected to resolve any disputes, with waiver of any other, however privileged, except in cases where consumer law provides for a different venue.

17.Contact

For questions about these Terms:

E-mail: contato@lead2sales.com.br
Website: lead2sales.com.br

By using Lead2Sales, you declare to be aware of and agree with these Terms of Use and the Privacy Policy.