Your privacy matters to us. This Privacy Policy describes how Lead2Sales(“we”, “our” or “Platform”) collects, uses, stores, shares and protects the personal data of users (“you” or “user”) of the website lead2sales.com.br and the services offered.

This document has been drafted in compliance with the Brazilian General Data Protection Law (Law No. 13,709/2018 – LGPD) and other applicable laws.

1.Who we are

Legal name: LEAD2SALES MARKETING E INTELIGENCIA ARTIFICIAL LTDA - ME
Trade name: Lead2Sales
CNPJ (Brazilian tax ID): 44.127.714/0001-30
Address: Avenida Uchoa, 393, Bloco 01, Jardim America (Vila Xavier), Araraquara/SP, 14.811-238, Brazil
Contact e-mail: contato@lead2sales.com.br
Data Protection Officer (DPO): jean@lead2sales.com.br

2.What data we collect

2.1. Data you provide (client/agent/agency)

When signing up and using Lead2Sales, we may collect:

Full name
E-mail
Phone / WhatsApp number
CPF or CNPJ (Brazilian tax IDs)
Company, role and CRECI (real-estate license number, when applicable)
Business address
Payment data (processed through partner payment gateways)
Access credentials (login and encrypted password)

2.2. Lead data processed by the Platform

To deliver our AI-powered lead qualification service, we process personal data of leads (potential buyers or people interested in real estate) entered or captured on the Platform, such as:

Name
Phone / WhatsApp number
E-mail
Content of interactions (messages exchanged with the AI)
Preferences and characteristics of the property sought
Approximate location (when informed)
Funnel stage and qualification scoring

Important: The contracting client (real-estate agent or agency) is the controller of the lead data and is responsible for having an adequate legal basis (consent, contract performance, legitimate interest, etc.) for the processing. Lead2Sales acts as the processor of such data under the LGPD.

2.3. Automatically collected data

IP address
Browser type and version
Operating system and device
Pages visited and browsing time
Source of access (referrer/UTM)
Cookies and similar identifiers

3.How we collect your data

Through sign-up, contact or purchase forms
While using the Platform and its features
Through integrations with social networks, partner sites, CRMs and lead-capture channels (e.g., Meta Ads, Google Ads, WhatsApp)
Through cookies and tracking technologies
In communications via e-mail, phone or WhatsApp

4.How we use your data (purposes)

We use personal data to:

Create and manage your account on the Platform
Provide the contracted services, including AI-powered lead qualification
Process payments and issue invoices
Send operational, technical and support communications
Send marketing communications (with opt-out available)
Analyze use of the Platform for improvements and feature development
Train and improve our AI models, always respecting the contractual legal bases and anonymization when applicable
Prevent fraud, ensure security and comply with legal or regulatory obligations
Exercise rights in judicial, administrative or arbitration proceedings

5.Legal basis for processing (LGPD)

We process personal data based on:

Contract performance (art. 7, V) — for service delivery
Consent (art. 7, I) — for marketing communications and non-essential cookies
Compliance with legal or regulatory obligations (art. 7, II)
Legitimate interest (art. 7, IX) — for Platform improvements, security and fraud prevention
Regular exercise of rights (art. 7, VI)

6.Artificial Intelligence

Lead2Sales uses Artificial Intelligencemodels to automate conversations, qualify leads and identify prospects with real purchase intent, reducing time spent on “curious” leads.

The AI may make automated decisions regarding lead scoring and classification.
The data subject (lead) has the right to request review by a natural person of automated decisions affecting their interests, under art. 20 of the LGPD.
Conversation data may be used, in aggregated and/or anonymized form, to improve our models, unless contractually agreed otherwise with the contracting client.

7.Who we share your data with

We may share data with:

Cloud infrastructure and hosting providers (e.g., AWS, Google Cloud, Microsoft Azure)
AI model providers (e.g., OpenAI, Anthropic, Google) to process interactions
Payment gateways (e.g., Stripe, Pagar.me, Asaas)
Analytics and marketing tools (e.g., Google Analytics, Meta Pixel)
Integrations requested by the user (CRMs, WhatsApp Business API, e-mail marketing, etc.)
Public authorities, when required by law, court order or applicable regulation

We contractually require third parties to adopt adequate security and privacy standards.

8.International data transfer

Some of the providers we use may be located outside of Brazil. In such cases, we ensure that international transfers occur based on the legal grounds set out in art. 33 of the LGPD and with adequate contractual safeguards.

9.Storage and retention

Data is stored in a secure environment for as long as necessary to fulfill the purposes described in this Policy, observing legal timeframes. After the end of the contractual relationship, data may be retained for:

Compliance with legal or regulatory obligations
Regular exercise of rights in proceedings
After anonymization, for statistical and product-improvement purposes

10.Data security

We adopt technical and organizational measures to protect data, including:

Encryption in transit (HTTPS/TLS) and at rest when applicable
Access controls via authentication and permission profiles
Continuous monitoring, audit logs and backups
Team training on data protection

Despite our efforts, no system is entirely immune. In the event of a security incident that may cause relevant risk or harm, we will notify data subjects and the ANPD as required by the LGPD.

11.Your rights as a data subject

Under art. 18 of the LGPD, you may request at any time:

Confirmation of the existence of processing
Access to your data
Correction of incomplete, inaccurate or outdated data
Anonymization, blocking or deletion of unnecessary data or data processed in non-compliance with the LGPD
Data portability
Deletion of data processed based on consent
Information about entities with which data was shared
Withdrawal of consent
Review of automated decisions

To exercise these rights, send your request to: jean@lead2sales.com.br.

12.Cookies

We use cookies to improve the browsing experience, analyze use of the Platform and personalize content. You can manage cookies in your browser settings or via our cookie banner.

Types of cookies used:

Essential — required for the website to function
Analytics — to understand usage and improve the experience
Marketing — to personalize ads and measure campaigns

13.Changes to this Policy

We may update this Policy periodically. The current version will always be available at lead2sales.com.br/en/privacy-policy, with the date of last update. Relevant changes will be communicated through official channels.

14.Contact

For questions, requests or complaints related to this Policy or our data processing:

E-mail: contato@lead2sales.com.br
Data Protection Officer (DPO): jean@lead2sales.com.br

If you believe your rights have not been adequately addressed, you have the right to file a complaint with the Brazilian National Data Protection Authority (ANPD).

Document drafted in compliance with Law No. 13,709/2018 (LGPD).